Archetype is an exploration of nuance that rewards the discriminating palate with a new line of highly-complex, yet perfectly balanced cigars. Each vitola is artfully crafted with a unique blend of rich, flavorful tobaccos and bound in a pristine wrapper—working in harmony to create an intense, memorable smoke that has no equal.
Archetype is inspired by the work of psychologist Dr. Carl Jung and mythographer Joseph Campbell who defined ‘archetypes’ as the constantly repeating characters who occur in the dreams of all people and the myths of all cultures. Campbell discovered through his study of world myths that the ‘Hero’s Journey’ is a common storytelling arc that has been retold in infinite variations since time began.
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